The story of I Love U Ice-Cream began with two brothers — Val & D — who grew up in the heart of Brooklyn. For them, summer meant pickup games in city parks and the cheerful jingle of the Mr. Softee truck echoing down the block. That familiar tune wasn’t just music — it was the signal that the best part of the day was coming: a perfectly swirled soft-serve cone dipped in chocolate.

Years later, Valentin pursued his passion for flavor and creativity at a culinary school in New York City, while Dmitri studied business and brand development. Their paths eventually led them to Florida, where they combined their talents to revive that nostalgic ice-cream-truck joy — with a modern, futuristic twist.

That dream became I Love "U" Ice Cream — a brand inspired by childhood memories, quality ingredients, and the belief that ice cream should make everyone smile. We’re re-imagining the classic soft-serve experience for today’s world, blending timeless charm with innovative style.

Because no matter how much the world changes, one thing remains true:

Everyone loves ice cream. 🍦